Okay, so hot on the heels of my post that was called 7 Extremely Unfortunate Domain Names comes these 25 seriously embarrassing marketing blunders.
First up, I’d like to thank the many websites that have contributed by sharing different blunders – without their hard work and dedication to the noble cause of creating laughter in the world, it would be extremely difficult for me to have compiled this list.
So, without further ado, here it goes (in no particular order):
#1. Scandinavian vacuum manufacturer Electrolux released an American campaign with the slogan Nothing sucks like an Electrolux.
(Actually, I can think of a few other things, such as hairy nostrils that require tweezers, parking tickets issued to your dog and viruses that crap out your computer that all suck. But hey, let’s not quibble about it.)
#2. Coors coverted its slogan Turn It Loose into Spanish. Its translation reads Suffer from Diarrhea.
#3. Clairol introduced the curling iron Mist Stick into Germany. In Germany mist is slang for manure.
#4. Gerber‘s entry into selling baby food in Africa featured a beautiful Caucasian baby on the label. In Africa, marketers put pictures on the label of what’s inside since most people can’t read. (Even Africans don’t feed their kids dead babies.) In other bad news, Gerber is the French word for vomiting so I’d guess that France will be omitted from any expansion plans.
#5. Colgate introduced a toothpaste in France called Cue, presumably named after the notorious naughty magazine.