Archive | September, 2009

25 Seriously Embarrassing Marketing Blunders.

Okay, so hot on the heels of my post that was called 7 Extremely Unfortunate Domain Names comes these 25 seriously embarrassing marketing blunders.

First up, I’d like to thank the many websites that have contributed by sharing different blunders – without their hard work and dedication to the noble cause of creating laughter in the world, it would be extremely difficult for me to have compiled this list.

So, without further ado, here it goes (in no particular order):

electrolux

#1. Scandinavian vacuum manufacturer Electrolux released an American campaign with the slogan Nothing sucks like an Electrolux.

(Actually, I can think of a few other things, such as hairy nostrils that require tweezers, parking tickets issued to your dog and viruses that crap out your computer that all suck. But hey, let’s not quibble about it.)

#2. Coors coverted its slogan Turn It Loose into Spanish. Its translation reads Suffer from Diarrhea.

#3. Clairol introduced the curling iron Mist Stick into Germany. In Germany mist is slang for manure.

#4. Gerber‘s entry into selling baby food in Africa featured a beautiful Caucasian baby on the label. In Africa, marketers put pictures on the label of what’s inside since most people can’t read. (Even Africans don’t feed their kids dead babies.) In other bad news, Gerber is the French word for vomiting so I’d guess that France will be omitted from any expansion plans.

#5. Colgate introduced a toothpaste in France called Cue, presumably named after the notorious naughty magazine.
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Posted in Marketing Strategy2 Comments

How to be front page news in Melbourne.

Publicity: How to be front page news in MelbourneNeed publicity?

Here is what works in Melbourne, Australia.

This is a story that has made front page news for Australia’s biggest selling newspaper.

(Must be a slow news day.)

HUNDREDS of Melbourne’s most tech-obsessed geeks plan to smash the world record for robot dancing next week.

Robot lovers are already practising their moon walks and ‘pops’ for the official Guinness World record attempt at Melbourne University, but organizer Marita Cheng denies the effort smacks of being a nerd.

“Actually, I’m more of a geek.”

The third-year Carlton mechatronics engineering student has already locked in 400 robot dancers, but wants to hit 1000 to make sure the quirky world mark stays here.

The current world record is held by the University of Kent in the UK, which convinced 276 dancers to perform a robotic “Macarena” but Ms Cheng promises Melbourne’s effort will be a lot funkier.

Ms Cheng and her cohorts are part of Robogals, a non-profit group of young engineering undergraduates teaching robotics to schoolgirls to lift the profile of science in schools.

And if you’re interested in how robots are going to dance their way into the record books, you can buy the largest selling newspaper in Australia or view the rest of this story online.

Posted in Public Relations0 Comments

Advertising Gets Personal on Facebook.

Social Media: Advertising Gets Personal on FacebookFACEBOOK users beware: advertisers are watching your page and they know what you need.

Relationship status single? Dating agency ads pop up on your Facebook page.

Update your status to engaged and the spruiking is suddenly about wedding gowns, weight loss and planning hens’ nights.

Married? Then you must be thinking about babies, credit cards and mortgages.

Australia’s six million Facebook users are being targeted by businesses, which pay tens of thousands of dollars a month for access to personal information.

The advertising strategies are so refined businesses can target their products according to sex, age, location, relationship status, job title, workplace or university.

Even subjects such as favourite music or pastimes can be drilled into for the purposes of marketing.

Advertisers respond to a Facebook page update in the blink of an eye.

The Sunday Telegraph witnessed one user change their status from single to engaged last week.

Shannan Human, 30, of Dee Why, said ads on her profile page changed drastically when she changed such identifying details as her relationship status.

“Since I’ve changed my status to married I keep getting all this baby stuff, and I don’t want to have a baby,” she said.

“And when I changed to engaged I used to get stacks of wedding gown ads and weight-loss ads.

“I find it a bit of a pest, to be honest. I use Facebook primarily as a social networking site to keep in touch with my friends and family.

“I feel like it’s an invasion of my privacy if I don’t want my stuff sold to a third party – I’m there to socialise with friends, not to make money for other people.”

Ben Bevins, 30, became engaged to his fiance Lauren in December and noticed the ads for wedding suits and rings straightaway.

“It was actually a good break from all the muscle-building ads and ‘single women in your area’ ads,” he said, laughing.

Read more at news.com.au

WANT MORE ON SOCIAL MEDIA? Try How Skyrock made Social Media Profitable.

Posted in Social Media7 Comments

Twitter in a flap over fake celebrities.

Social Media: Twitter responds to fake celebritiesTWITTER is cracking down on fake celebrity accounts after being sued over an imposter’s profile.

Tony La Russa, a US baseball coach, took legal action after discovering his name on a fake account.

Mr La Russa claims some of his imposter’s posts make fun of the death of two of his players.

Twitter says it doesn’t have a legal case to answer.

Hundreds of famous names have been used by imitators, some of which have developed a massive following for their online celebrity parodies.

Stars including William Shatner, Christopher Walken, and Ewan McGregor have imposters with tens of thousands of followers.

See more at The Australian.

Posted in Social Media0 Comments

Aussies give up Sex before Internet.

Internet consumption: Aussies give up sex before InternetIT’S official – Australians living in the state of Victoria simply can’t live without the internet.

A new survey shows most of the state would give up sex, our car or even our partner before surrendering the beloved internet.

When given a list of things they could survive without for a month, seven out of 10 Victorians said they would rather give up their partner than their internet – higher than the national average, the Herald Sun reports.

Victorians also claimed they could give up chocolate or their daily coffee in favour of the worldwide web.

The list of things they were asked to rank in order included sex, their car, mobile phone, annual overseas holiday and landline telephone.

Internet users in NSW, South Australia and Queensland were less likely to trade their partner for the net.

Victorian families have doubled and even tripled their internet usage in the past five years, the Optus Family Communication Survey reveals. But only 26 per cent is reserved for work or study. The rest is spent browsing entertainment sites or social sites for personal reasons.
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Posted in Internet0 Comments

YouTube: New “Go Girl” Anthem Coming Soon.

Move over Kelly Clarkson. The single will be released in Australia on 9 October 2009.

Posted in Morning Coffee0 Comments

Proctor & Gamble Will Invoke Your Heart

On the anniversary of Lehman Brothers’ fall, the question remains:

What, if anything, has changed in the mentality of the financial community?

While Wall Street wallows in tales of the fallen, a different, more promising approach to capitalism is rising.

Procter & Gamble, the world’s largest consumer products company, has just announced a stunning new business strategy to jump-start growth.

It begins in a startling, almost counterintuitive way—with company values and sense of purpose.

Invoke the heart and care about human needs, the strategy seems to say, and the money will follow.

New P & G CEO Bob McDonald, who assumed office in July, is on the road promoting P & G’s “purpose-inspired growth” strategy of “touching and improving more consumers lives in more parts of the world…more completely.”

Read more at BusinessWeek/Harvard Business Online.

Maverick Note: Harvard describes the strategy as stunning. Righto.

Invoke the heart? Hmm, through air fresheners, shaving cream and deodorants?

I’ll watch with keen interest on this one…

Posted in Branding0 Comments

Google Releases YouTube Research.

Want to know what the YouTube generation looks like?

Google has  just released an Australian YouTube usage research report which spills the beans on 3,000-plus YouTube users.

In a case of watching the watchers, a survey of over 3,000 YouTube users has produced a demographic picture which shows something telling about us: workers make up the majority of YouTube content consumers.

The survey by Research International, conducted on behalf of Google, canvassed 3,000 males and females nationwide, aged over 14 years, who had visited the YouTube website in the past three months.
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Posted in Internet2 Comments

6 Weeks – 13 Blogging Discoveries.


Ok, I’m relatively new to this blogging thing.

I’ve been going for about 6 weeks or so now, and I have started to learn a bit. I thought I would share with you what some of those discoveries have been.

So here they are:

13 discoveries including 1 Nigerian Scammer.

In no particular order…
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Posted in Internet1 Comment

1 and 2 character domains up for grabs.

Unedited Press Release as I received it…

Domain Names: Domain Names: 1 and 2 character domains up for grabs. Neustar has the rights to sell off 1 and 2 character domain names - but you've only got until the end of September to be part of it.STERLING, Va., September 1, 2009 – Neustar (NYSE: NSR) announced today that it is now accepting proposals for two-character .BIZ domain names through September 30, 2009.

Earlier this year, Neustar received approval from the Internet Corporation for Assigned Names and Numbers (ICANN) to make short, memorable one- and two-character .BIZ domain names – for example, www.ny.biz, www.my.biz and www.i.biz – available to the public. This is the first time any major global top level domain (gTLD) registry has released all one- and two-character names.
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