Archive | January, 2010

Google to Reassess China Operations

Google to Reassess China OperationsGOOGLE is “reviewing the feasibility of our business operations in China” and may back out of China entirely, as it disclosed it had been hit with major cyber attacks it believes to have originated from the country.

In a blog posting, authored by Google’s chief legal officer, David Drummond, Google said:

“First, this attack was not just on Google. As part of our investigation we have discovered that at least twenty other large companies from a wide range of businesses–including the Internet, finance, technology, media and chemical sectors–have been similarly targeted. We are currently in the process of notifying those companies, and we are also working with the relevant U.S. authorities.
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Google unveils Nexus One

Google unveils the Nexus One, ESPEN goes 3D, and a new line of Internet radios can link to your Twitter account. (Sorry about the ads, not my fault.)

Find out what’s planned for the marketing of the Nexus One at the Wall Street Journal.

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Bulk Email Marketing, Three Basic Tips for Success

Email Marketing, tips for successThese tips from Gary S. help you can get the most from bulk email and avoid the grubby label of spam.

1. Employ a Permission-Based Strategy

It starts with permission.

You need to be allowed to send someone the email.

A permission-based strategy also means that subscribers are far more likely to have interest in your offerings.

You can either use a single opt-in, which basically means that you obtain permission from the subscriber during the initial sign up, or a double opt-in, a method that gives the subscriber the opportunity to confirm their interest through a follow-up email.

2. Get on the Whitelist

Spam filters are far from perfect.

Avoid your emails being blocked by being a safe sender and getting on the whitelist.

3. Keep Your Campaign Simple and Straightforward

Keep it short and sweet, and to the point.

Be interesting and engaging, and relevant.

This applies to subject lines and body copy. Waffling on leads to lost readership.

P.S. Interested in honing up on your copywriting skills?

Head over to Copyblogger, one of my all-time favourite Internet resources.

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Time Magazine: 50 Best Websites, 2009

Time Magazine: 50 Best Websites, 2009It’s out.

A brand new list – Time Magazine list of the top 50 websites.

See what’s hot in the summary below.

1. Flickr – photo hosting website.

There aren’t enough librarians in the world to look after Flickr’s archive of 3 billion photos, much less file them away for future reference.

2. California Coastline – A man, a helicopter and a digital camera: those three elements combine to create one of the most engrossing sites on the Web.

3. Delicious – Delicious (formerly del.icio.us) started out as a kind of Flickr for bookmarks (it’s no coincidence; Flickr and Delicious are both owned by Yahoo!) but is now more useful as a search-engine hack.
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UK Alcohol Advertising Clampdown Imminent

UK Alcohol Advertising Clampdown ImminentLONDON – The long-awaited health select committee report on alcohol abuse has called for tighter restrictions for drinks marketing, including the introduction of a 9pm watershed for TV advertising, but has stopped short of calling for a blanket ban.

Instead MPs have turned their attention to the price of alcohol.

The report, made public today, recommends that government introduce a minimum pricing regime, a measure which is bound to annoy supermarkets who believe they should have the freedom to set their own prices without state interference.

MPs say a minimum price of 50p per unit would save 3,000 lives per year.

The wide-ranging report devotes a chapter to ‘Marketing and the drinks industry’.

It raises concerns that alcohol marketing vastly outspends government alcohol awareness campaigns.

According to the report, drinks brands spend up to £800m a year on advertising and sponsorship, dwarfing the COI spend of £17.6m.

Read more at the UK Marketing Magazine.

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Apple Another Opportunity for Leadership

Apple Opportunity for iSlate LeadershipMICROSOFT chief executive Steve Ballmer previewed several tablet-style computers at the International Consumer Electronics Show in Las Vegas yesterday, but the anticipated launch of an Apple tablet-slayer did not eventuate.

Microsoft confirmed partnerships with manufacturers including Pegatron, Archos and HP, and Mr Ballmer briefly demonstrated the HP slate prototype, which will run the Windows 7 operating system. But he stopped short of announcing a major push into tablet, or slate, computers.

The omission gives Apple, which is expected to unveil its slate product later this month, the chance to set the standard for tablet computers, much as it did with the iPhone.

Tablets are expected to compete with electronic readers such as Amazon’s black and white Kindle but with added advantages such as colour, touch-screen capability and other features in line with netbook computers.

Read more at The Australian.

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Ethan: Latest YouTube Viewing

Here is the latest YouTube smash hit.

Baby Ethan reaches close to the 28 million views mark… for laughing.

WHAT ELSE?

Hey, check out these other YouTube posts…

or maybe you’d like to view

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Racist or nothing to worry about?

KFC is the latest company under fire by the masses for this ad.

So, is it racist or nothing to worry about?

Do complainers have a point or too much time on their hands?

You decide.

Posted in Advertising0 Comments

Darwin Awards Belgium Burglary Bunglers Take Top Prize

Darwin Awards: Belgium Burglary Bunglers Take Top PrizeTWO bank robbers who blew themselves up trying to make a sizable withdrawal from an ATM have been declared the 2009 winners of the Darwin Awards.

Organisers say the annual “prize” is given to “those doing the most to improve the human gene pool … by removing themselves from it”.

The awards are named after Charles Darwin, the Father of Evolution.

This year the dubious first place went to the pair of bungling thieves in Belgium who wildly overestimated the amount of dynamite they needed to rob a bank.

They both were killed when the blast demolished the entire building the ATM was housed in.

Police only found the body of the second robber some twelve hours after digging through the debris.

They had initially assumed he had made a getaway.

The bankrobbers just edged ahead of second-place getter, Florida man Shawn Motero, who was stuck in a traffic jam when nature called.

He got out of his car and jumped over a concrete wall to find a more secluded spot.

Unfortunately, the 30-year-old had not realized he was on a bridge and fell 65ft (19.8m) to his death.

Award organisers said the accident proved you should “look before you leak”.

Police revealed Mr Motero had been drinking at a bar in Pompano Beach before his tragic death, adding: ‘He probably thought there was a road, but there wasn’t.’

The first woman to be nominated for the award came in at third place.

Rosanne Tippett drove her moped through a police road block – straight into a flooded river.

After being rescued by police she jumped back into the water to rescue her vehicle – and drowned.

Before embarking on her final journey the 50-year-old had phoned her mother and told her: “My moped has two rubber wheels, Mom, I’ll be fine.”

Her mum later admitted: “She loved that thing.”

Other nominees for the 2009 awards included an armed robber who used gold spray paint to disguise his face as he raided a convenience store.

The paint released toxic fumes and Thomas James, from South Carolina, collapsed and died shortly after the robbery.

To add insult to injury, the disguise didn’t work – with witnesses having no problem identifying the 23-year-old.

From Adelaide Now.

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Apple iSlate, the world’s worst kept secret

Apple: iSlate, the world's worst kept secretIn the world’s worst kept secret, Steve Jobs is tipped to unveil the Apple Tablet Next Month, an ex-Google Exec says.

Rumoured to be called the iSlate, it will come with 3D graphics and a price tag below US$1000, according to former Google China president Kai-Fu Lee (who has now lost his tongue on the topic of Apple since being bombarded with journalists and their questions).

The comments from Lee, originally published on his Chinese blog and who worked for Apple over a decade ago and left Google this year, add to the circulating rumours of a possible ultrathin Apple tablet combining e-reader and Web-surfing functions.

Speculation about the device has redoubled since a blog post by the Financial Times last week cited unnamed sources saying Apple is expected to make a major product announcement at an event in San Francisco on Jan. 26.

According to Lee, the new device will weigh less than half as much as a MacBook Air and he also cited speculation that Apple could team up with U.S. network operators to lower the price of the tablet.

Operators already widely use a similar model for mobile phones including the iPhone, in which the buyer gets a discounted device in exchange for signing a mobile service contract.

He says that Apple expects to ship 10 million units in the first year.

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