These tips from Gary S. help you can get the most from bulk email and avoid the grubby label of spam.
1. Employ a Permission-Based Strategy
It starts with permission.
You need to be allowed to send someone the email.
A permission-based strategy also means that subscribers are far more likely to have interest in your offerings.
You can either use a single opt-in, which basically means that you obtain permission from the subscriber during the initial sign up, or a double opt-in, a method that gives the subscriber the opportunity to confirm their interest through a follow-up email.
2. Get on the Whitelist
Spam filters are far from perfect.
Avoid your emails being blocked by being a safe sender and getting on the whitelist.
3. Keep Your Campaign Simple and Straightforward
Keep it short and sweet, and to the point.
Be interesting and engaging, and relevant.
This applies to subject lines and body copy. Waffling on leads to lost readership.
P.S. Interested in honing up on your copywriting skills?
Head over to Copyblogger, one of my all-time favourite Internet resources.