According to new research, young Australians are taking time out from busy online lives to read books, go to a dinner party, watch a movie or visit an art gallery.
When extrapolated out, the study finds that the 4 million Australians aged between 16 and 30 are trying to balance the demands on their lives by turning to more simple pleasures.
Lifelounge Group, working in tandem with Sweeney Research, found that Facebook remains the number one site among young people with almost half of them (47 percent) spending at least five hours each week online.
“Pressing pause is not about switching off,” Lifelounge chief executive Dion Appel told Australia Associated Press on Monday. ”It’s about temporarily alleviating the pressure. The youth market has become a generation of digital multi-taskers and they’re starting to experience digital overload.”
Might be a different group to the teenage market that was discussed by an intern at Morgan Stanley last year.
http://www.guardian.co.uk/business/2009/jul/13/twitter-teenage-media-habits
Do you think that rather than calling it “digital overload” technology is actually becoming more mobile? We can disconnect ourselves from our desktop PC get out and do more because we can always check our smart phones?