I am NOT Maverick Marketing Sydney

Myspace, once a leader in social networking before the ascendancy of Facebook, is trading its social networking focus to target the music, celebrities, movies, television, and games that Gen-Y’ers love the most.

The company announced on Wednesday that it is launching a beta site that will be based on this shifted focus.

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1. Starbucks (16,032,409) (Visit The Page)
2. Coca Cola (15,095,389) (Visit The Page)
3. Oreo (12,085,126) (Visit The Page)
4. Skittles (11,508,441) (Visit The Page)
5. Red Bull (10,198,875) (Visit The Page)
6. Victoria’s Secret (8,429,334) (Visit The Page)
7. Disney (8,394,141) (Visit The Page)
8. Converse All Star (7,366,892) (Visit The Page)
9. iTunes (7,071,721) (Visit The Page)
10. MTV (7,043,056) (Visit The Page)
11. Zara (6,063,583) (Visit The Page)
12. Pringles (5,762,518) (Visit The Page)
13. NBA (5,616,388) (Visit The Page)
14. Starburst (5,380,056) (Visit The Page)
15. Nutella (5,208,281) (Visit The Page)
16. Dr Pepper (5,164,646) (Visit The Page)
17. Monster Energy (4,916,536) (Visit The Page)
18. Adidas Originals (4,804,224) (Visit The Page)
19. H&M (4,520,070) (Visit The Page)
20. Ferrero Rocher (4,424,751) (Visit The Page)
21. McDonalds (3,795,486) (Visit The Page)
22. Playstation (3,683,751) (Visit The Page)
23. Xbox (3,447,690) (Visit The Page)
24. Taco Bell (3,399,860) (Visit The Page)
25. Puma (2,712,075) (Visit The Page)
26. BMW (2,696,929) (Visit The Page)
27. Blackberry (2,675,387) (Visit The Page)
28. Nike (2,481,546) (Visit The Page)

Learn more at The Next Web.

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New US Research has found that 57% of firms do not have or are in early stages of a mobile strategy.

Despite the massive adoption by consumers of mobile phones, and more recently sophisticated phones that can access the Internet, only about one third of firms in a recent survey have had a mobile strategy in place for more than a year, a new study from Forrester Research Inc. finds.

57% of the 203 consumer product strategy, e-business and marketing professionals surveyed say their organizations either do not have or are just beginning to develop a mobile strategy. 10% have had a fully operational mobile strategy for less than a year, Forrester analyst, Thomas Husson writes in his report, “How Mature Is Your Mobile Strategy?”

The study also found that one-third of companies don’t have a single executive in charge of leading and developing their mobile consumer strategy, and 46% say one or fewer employees work full time for their company’s mobile efforts.
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The growing popularity of social media sites such as Twitter and Facebook is encouraging financial services organisations to start interacting with their customers using these channels.

In the past couple of weeks, ING Direct launched a soft social media campaign in tandem with the introduction of Charles – the orangutan that replaced comedian Billy Connelly as the face of the bank. Customers can access Charles’ Facebook page through the bank’s home page and leave comments.

“Charles can chat with people through the site and he is also on Twitter,” says an ING spokesperson. “Our social media campaign is more of an experimentation exercise and we’re leaving it to grow organically.”

Read more at the Sydney Morning Herald.

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Want to know who is the best when it comes to the world’s reference websites?

We’ve compiled the list complements of Amazon-owned, Alexa but we really figured that the list missed some really notable reference sites so in the spirit of an important award ceremony, we’ll start by hat tipping our fantastic runner-ups.

Here are (drum roll)…

THE TOP 10 HONORABLE MENTIONS…

1. Google Earth – which is a desktop app but has recently been promised its own website so it kinda qualifies
2. Ted – which is a small non-profit dedicated to the spread of good ideas
3. Open Yale Courses – or try Stanford or Harvard tuition for nothing, nada, zip.
4. About.com – find out about almost absolutely anything.
5. Librarians Internet Index – for information you can trust, compiled by librarians for the world to enjoy.
6. Gary Price’s List of Lists – A database of ranked listings of companies, people and resources freely available on the Internet.
7. Ancestry.com – My great, great, great grandfather is on ancestry.com (true story). It is an awesome resource for figuring out the secrets of your family’s past.
8. Ref Desk – Fact checker for the Internet. I also really like Internet World Stats.
9. Getty Thesaurus of Geographic Names – Look up (almost) anywhere in the world.
10. Universal Currency Converter – Convert anything to anything to figure out what it’s worth.

THE WORLD’S TOP 20 REFERENCE SITES.

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According to new research, young Australians are taking time out from busy online lives to read books, go to a dinner party, watch a movie or visit an art gallery.

When extrapolated out, the study finds that the 4 million Australians aged between 16 and 30 are trying to balance the demands on their lives by turning to more simple pleasures.

Lifelounge Group, working in tandem with Sweeney Research, found that Facebook remains the number one site among young people with almost half of them (47 percent) spending at least five hours each week online.

“Pressing pause is not about switching off,” Lifelounge chief executive Dion Appel told Australia Associated Press on Monday. ”It’s about temporarily alleviating the pressure. The youth market has become a generation of digital multi-taskers and they’re starting to experience digital overload.”

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TWITTER is developing a penchant for keeping its CEOs’ tenures as brief as its 140-character limit.

Evan Williams has become the second Twitter co-founder to step aside after a two-year stint, making way for a colleague considered to be better suited for steering the next phase of the company’s rapid growth.

Known simply as @Ev on Twitter, Williams intends to focus on product development while continuing to work for the company.

The change in command at the privately held company turns over Twitter’s leadership to Dick Costolo, an early investor who was hired as chief operating officer a year ago. Since Mr Costolo’s arrival, Twitter has moved into larger offices in San Francisco to accommodate a payroll that has swelled from a few dozen people to about 300 employees.

Mr Costolo, 47, also has played a key role in devising an advertising for Twitter as it tries to make money from an online audience that ballooned from 3 million registered users when Mr Williams became CEO in 2008 to 160 million now.

A recent redesign of the Twitter website opened up more opportunities to sell ads without disrupting the stream of messages by creating a new pane for photos, video and other information, including marketing messages. Williams oversaw the website’s new look.
In a joint interview, Mr Williams and Mr Costolo said they believed Twitter had reached another critical juncture that called for different leadership skills.

More at News

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If you’re using Twitter, you’ll probably agree that it is tough to find good quality people to follow and even more difficult to get interested and engaged people to follow you.

The guys that developed Socialoomph, a tool designed to assist the management of Twitter accounts and communications, have developed an answer.

They call it FollowerHub.

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Back in March 2010, Hitwise reported that Facebook had surpassed Google in the US to become the most visited website. Sure, it was a week’s worth of data but the writing has been on the wall ever since.

Then in May we learned that in the UK, people are visiting social networks more than they’re visiting search engines. Facebook dominates the current crop of social networks, accounting for the majority (55%) of all social site visits. When compared to the wider web, Google got around 9.3% of all web traffic, while Facebook captured just over 7%.

But when UK stats for all search engines were stacked up with data from all social sites, social networks attracted .55% more traffic than search engines.

The writing on the wall started to get a whole lot larger.

According to Alexa, Google.com is ranked Number 1 globally and Facebook is ranked Number 2.

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Here is something useful if you’d like to search Bing and Google at the same time.

Or even compare the results between the two.

It costs nothing and the results can be interesting.

Try it out over at Black Dog.

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