Bing is now fully fueling English language Yahoo! search results in the U.S. and Canada, Yahoo! and Microsoft announced in the US today, with the roll-out for other languages and remaining countries expected to be completed within 2 years.
The announcement marks a major milestone since the two companies signed a 10-year deal last year for Microsoft to power Yahoo! search and for Yahoo! to use Microsoft’s AdCenter advertising platform.
The U.S. Department of Justice and European authorities approved the deal in February this year.
While people can continue to use Yahoo! for search, they will see “Powered by Bing” displayed at the bottom of searches that use Microsoft’s results. The transition to AdCenter is still underway according to Microsoft. Yahoo! CEO Carol Bartz has already said that she expects Yahoo! to be using AdCenter by October.
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