Google has rekindle its love for speedy Web searches with Google Instant, a new version of the search engine that displays results as you type.

When typing a search query with Google Instant, results appear after the first letter is entered, and they update as the user types. Marissa Mayer, Google’s vice president of search and user experience, said results are actually delivered “before you type,” because Google Instant predicts and automatically completes search terms.

According to Google, a typical searcher spends nine seconds entering a query, and 15 seconds searching for answers. Google hopes to shave two to five seconds per search using Google Instant as each keystroke triggers a predictive search which eventually will display the target of your ferreting. Watch this video to learn the basics.

So what is the verdict? It’s split.

PROS

• The one very big pro in Google Instant’s camp is that it saves time searching for stuff on the Internet.
• Google estimates with Google Instant you can cut by two-third the 25 seconds it takes to search Google.
• It makes it much easier to refine searches

CONS

• There are those, however, that believe Google Instant can waste much time as it saves.
• Google Instant diverts Google from addressing the real problem with Internet search, that is, to improve the quality.
• Searchers will be less likely to click through to a second page of search results, hurting upcoming companies and SEOs.
• Google Instant has also been tagged as aiding and abetting online scammers.
• One of the biggest cons of Google Instant, though, is that, unlike plain old vanilla Google, it can’t be accessed from everywhere.

Learn more at PCWorld or straight from the horse’s mouth at Google.

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