In their earnings call last week, Google announced a record 2010 third-quarter revenue of $USD7.29 billion (up 23% from last year).
The market rejoiced and Google shares shot past $USD615 giving the company a market cap of more than $USD195 billion.
This month, Google broke an equally impressive Internet traffic record — gaining more than 1% of all Internet traffic share since January, according to research by Arbor Networks.
If Google were an ISP, as of this month it would rank as the second largest carrier on the planet.
Google now represents an average 6.4% of all Internet traffic around the world. This number grows even larger (to as much as 8-12%) if estimates of traffic offloaded by the increasingly common Google Global Cache (GGC) deployments are included and error in Arbor’s data due to the extremely high degree of Google edge peering with consumer networks.
These numbers represent increased market share — Google is growing considerably faster than overall Internet volumes which are already increasing 40-45% each year.
Learn more at Arbor Networks.
