Both Google and Bing face challenges if they want to remain relevant to Internet news consumers and nowhere was this challenge more highlighted than with the death of Michael Jackson which took Google 1 hour, 20 minutes to report after the story was posted on TMZ and a full 20 minutes after “RIP Michael Jackson” topped Trends on Twitter.
So given its laggard reporting, and the expectation of its users to perform better, it’s no surprise that the Internet giant has gone to great pains to refine its engine to lift its game in the real-time news arena.
Here is some of what Google has to say:
Our real-time search enables you to discover breaking news the moment it’s happening, even if it’s not the popular news of the day, and even if you didn’t know about it beforehand.
For example, in the screen shot, the big story was about GM’s stabilizing car sales, which shows under “News results.”
Nonetheless, thanks to our powerful real-time algorithms, the “Latest results” feature surfaces another important story breaking just seconds before: GM’s CEO stepped down.
Click on “Latest results” or select “Latest” from the search options menu to view a full page of live tweets, blogs, news and other web content scrolling right on Google.
You can also filter your results to see only “Updates” from micro-blogs like Twitter, FriendFeed, Jaiku and others.
Latest results and the new search options are also designed for iPhone and Android devices when you need them on the go, be it a quick glance at changing information like ski conditions or opening night chatter about a new movie — right when you’re in line to buy tickets.
You can read the rest at the official Google Blog.
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[...] knows it has a problem, the death of Michael Jackson torpedoed its problem into the spotlight, so it’s done a deal with Twitter but its own entry into social media has been a [...]