Fact is, for many businesses, the Internet is all about local search.
That’s because for many small businesses, the majority of their revenue is generated from a local catchment area.
(Let’s face it, no-one is going to drive halfway across town to a supermarket, especially when there’s almost certainly one that’s closer to home.)
So if this applies to YOUR business, there is a post over at UndercoverStrategist that you really should know about.
It is called Small Business SEO and Local Search – and it shares a 10 step strategy for taking your local corner store from obscurity to the local limelight.
Of course, local search traffic doesn’t have the glamor of huge search numbers – so lots of businesses don’t bother with it.
They are like a wild animal, blinded by oncoming headlights at full beam, overwhelmed at the possibility of somehow getting those huge numbers of traffic coming to their website.
But if you’re a cleaner in Melbourne, don’t waste your time being blinded by the giddy heights of chasing the 450,000 Australians that typed in “Cleaners” into Google last month.
The 9,900 people that typed in “cleaners Melbourne” are far more likely to buy from you.
So more specific keyword phrases convert better AND are far less competitive to both rank organically AND buy pay-per-click ads.
So get over to UndercoverStrategist and take a look.
(And tell your friends in small business to get over there as well – just as long, of course, that they’re not your competition.)
