Facebook CEO Mark Zuckerberg unveiled the new Facebook Places location-based check-in service at a press event this week.
Following in the footsteps of services like Foursquare and Gowalla, the Facebook Places service provides businesses with a platform for marketing and promotion, and provides an opportunity to build customer loyalty.
It hasn’t been launched without some criticism though, with some quarters highlighting privacy concerns.
Unlike Foursquare, the Facebook users don’t have to sign up for the check-in feature but by default could find their friends are posting their location.
When asked at the Facebook Places launch whether or not the new service would be integrated with business pages on Facebook, Reuters reported that Zuckerberg and company dodged the question.
“The Facebook gang indicated that Places will be added to any pages that make sense, though, which essentially amounts to a “yes”.”
Learn more at Reuters or watch the video below.
One Response to “Facebook Goes Places”
Trackbacks/Pingbacks
[...] It announced the launch of Facebook Stories and, as I covered off recently, the launch of Facebook Places. [...]