The growing popularity of social media sites such as Twitter and Facebook is encouraging financial services organisations to start interacting with their customers using these channels.

In the past couple of weeks, ING Direct launched a soft social media campaign in tandem with the introduction of Charles – the orangutan that replaced comedian Billy Connelly as the face of the bank. Customers can access Charles’ Facebook page through the bank’s home page and leave comments.

“Charles can chat with people through the site and he is also on Twitter,” says an ING spokesperson. “Our social media campaign is more of an experimentation exercise and we’re leaving it to grow organically.”

Read more at the Sydney Morning Herald.

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