VIRGIN Blue chief Brett Godfrey has thrown down the social media gauntlet to competitors by vowing to use Twitter as a launch pad for fare wars.
Virgin Blue has almost 8500 followers, making it the most popular Australian airline on Twitter
Virgin has jumped into the social marketing battleground and has campaigns on Twitter, Facebook and YouTube.
Almost 8500 followers make it the most popular Australian airline on Twitter — and it tops 11,000 when international offshoot V Australia is added.
“Social media has been tagged as a fad for the youth market, but it’s not a passing phenomenon,” Mr Godfrey said. “Smart companies will quickly learn to use it as tomorrow’s essential marketing platform.
“We’re looking forward to starting the world’s first airfare war on Twitter.”
Read more in about Virgin’s Twitters in The Australian.
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[...] works for thy brand.Thou shalt use Twitter for rapid and frequent announcements – such as thy Virgin Blue announcement that it will use Twitter for pricing specials on airfares, Facebook to gather disciples and bookmarking sites with which to [...]