So, some days it feels like your boss was born 100 years ago. Or at least that’s what it feels like when it comes to convincing him that your business and brand needs a compelling presence on the Internet.
And what about that nebulous thing called social media that no-one seems to really know how to make work? You roll your eyes. It was hard enough getting him to invest in a website, let alone Twitter or the others.
Well, there is good news. You’ve just been given a helping hand.
You can use this great presentation below from Marta Kagan as the catalyst for triggering the conversation.
6 Reasons why social media is important.
Reason #1. Because 3 out 4 Americans use social technology.
Reason #2. Because 2/3 of the global Internet population visit social networks.
Reason #3. Because visiting social sites is now the 4th most popular online activity – ahead of personal email.
Reason #4. Because time spent on social networks is growing at 3x the overall Internet rate, accounting for ~10% of all Internet time.
Reason #5. Because social media is democratizing communications. Big time.
Reason #6. Because social media is like word of mouth on steroids.
Need more? Here is some extra social media tidbits…
13 Hours – the amount of video uploaded to YouTube every minute.
412.3 years – the length of time it would take to view every YouTube video.
100,000,000 – the number of YouTube videos viewed each day.
13,000,000 – the number of articles available on Wikipedia.
3,600,000,000 – the number of photos archived on Flickr.
1382% – the monthly growth of Twitter users, Jan to Feb 2009.
3,000,000 – the average number of tweets per day.
5,000,000,000 – the number of minutes spent on Facebook each day.
1,000,000,000 – the amount of content shared on Facebook each week.
Some say there’s writing on the wall. I’d say it’s a whole lot more obvious than that.
Start the conversation.
