Did ya hear? Online advertising trust is on the rise.

The region with the highest trust was Latin America, at 53%. Asia-Pacific, the Middle East and Africa followed at 43%, with the Europeans being the least trusting at 36%.

Of course, some online media was considered most trustworthy than others. The majority (7 out of 10) said they “completely” or “somewhat” trusted brand websites and consumer opinions posted online—a higher rate than for editorial content, brand sponsorships, and TV, newspaper and magazine ads.
The least trusted were mobile phone ads, banner ads, and video ads. Sponsored pay-per-click in search engines also performed dismally in its trustworthiness.

According to the Neilsen results, word-of-mouth recommendations are the most important advertising a brand can have, so that’s another tick for engagement in social media.

also new media channels, such as mobile advertising, display ads, video ads and paid search results.

“While online and mobile advertising have perhaps the steepest hill to climb for consumer trust,” wrote the authors of the report, “the good news is that trust in online is growing.”

There is also Neilsen results for news channels. If you’re interested, you can check it out at Does Anyone Trust Media?

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