Spending by advertisers increased by more than expected in the first half of calendar 2010, a survey of advertising executives finds.
Advertising expenditure rose 6.8 per cent in the first six months of 2010, Starcom MediaVest Group’s half-year update to its annual Media Futures survey found.
The result was better than the 5.3 per cent increase tipped at the start of the year.
The survey, conducted by Roy Morgan, also found that 45 per cent of national advertisers experienced a year-on-year increase in expenditure during the first half of calendar 2010, compared with the prior corresponding period.
The respondents said they expected advertising expenditure would rise 6.4 per cent in the second half of calendar 2010.
More at the Sydney Morning Herald.
