Renowned for making vehicles driven by James Bond, it came top of the annual poll, reclaiming the number one spot from Apple’s iPhone which came second.
Apple’s iPod was named third coolest, followed by Blackberry and stereo and TV maker Bang & Olufsen.
The survey was run by The Center for Brand Analysis which creates league tables based on the opinions of marketing experts, business professionals and thousands of British consumers.
Key factors in the selection process included, style, innovation, desirability and originality.
Vivienne Westwood topped the fashion brands in the poll, which began in 2001, while Ray-Ban was judged the coolest fashion accessory.
Google and YouTube were the only Internet brands to make the Top 20.
TOP 10
1. Aston Martin
2. iPhone
3. iPod
4. BlackBerry
5. Bang & Olufsen
6. Harley-Davidson
7. Nintendo Wii
8. Google
9. Ferrari
10. Dom Perignon
Source: Reuters
CoolBrands is an independent process administered by the Centre for Brand Analysis to produce an annual barometer of the nations coolest brands, places and people. The end result is the CoolBrands Top 500, which is published in September each year.
See the Brands that Made The Grade
