If you think Meals on Wheels, and you’re thinking “fuddy duddy” think again.
At least that’s what the service had in mind for you when it engaged Husbosch (creators of the new woolies and updated Qantas logos) to redesign its national identity.
At the launch of the revamped brand in Sydney today, it was explained that the new look would help encourage new donors and clients (probably quite important since I imagine the cost of the new logo would be, well, significant).
Meals on Wheels delivers more than 50,000 meals each day to frail, older people as well as younger people with disabilities. Over the course of a year, 15 million meals are delivered by 80,000 volunteers to about 50,000 recipients Australia-wide. Meals on Wheels originated in Britain during World War II and was started in Australia in South Melbourne in 1952.