About this image: In one of Apple’s commercials, the PC character tries to raise money to fix Vista, Microsoft’s latest operating system.
Ok, so hot on the heels of my earlier advertising post, a pal calls to say he’s heard on the grapevine that there is a wee luncheon planned where a certain high-profile advertising guy from a certain high profile advertising agency is wanting to collect together the whos-who of Australian marketing directors so that he can explain why brands are dead.
Well, I nearly laid eggs on the carpet.
Aside from the fact I wasn’t invited, what did he mean brands are dead? OMG, I never knew.
Someone ought to tell Apple. And Google. And Facebook. And eBay. And Qantas. Even Optus. I bet they don’t know this important information. (Of course they might get an invite.)
Or maybe, they will say that brands are not dead, just boring brands that fail to differentiate or innovate are dead. Or maybe crappy advertising is dead. So too are the advertising agencies that continue to peddle it out.
You know, the sort of advertising that conveys zero personality about a brand, zero true differentiation about products, adds zero strategic value to the brand – or the sort that make brand claims so unrealistic that there can only be one reaction from consumers and that is to roll their eyes towards the heavens. C’mon admit it, you know what I’m sayin’.
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