Proctor & Gamble is betting that backing away from Tiger Woods is the right thing to do.
Gillette, a major sponsor of Woods and a P&G brand, indicated it will limit the ads the golfer appears in as he turns attention to his personal life.
Woods said in a statement he is taking an indefinite leave from professional golf to work on his marriage and heal his troubled family.
This is in addition to Accenture dumping the golfing star amidst the scandal, pulling the plug on its £12 million advertising deal.
UPDATE:
AT & T followed suit shortly afterwards, dumping the golfing great.
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