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Brand Expert Enters Spat Over Haka

Brand Expert Enters Spat Over Haka

A kiwi branding expert is calling for countries who are opposed to the All Blacks’ haka to ask their fans to decide if they want to see it.

Dr Mike Lee, of Auckland University’s Business School, was responding to scathing criticism from Sunday Times journalist Stephen Jones who wrote at the weekend that while it once was a loved “theatrical affair”, opposition to it was now growing.

Jones believed anti-haka feeling was due largely to New Zealand’s preciousness around how other countries responded to it while Lee believed he was simply suffering from an “inferiority complex” because Britain lacked anything similar.

“If some countries think it’s such a big deal, why don’t they just ask ticket purchasers to vote on whether they want to see the All Blacks do the haka live before a game or not.”

More at The NZ Herald.

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