FAIRFAX Media should axe its Melbourne and Sydney daily print editions and focus on e-readers and online to boost earnings, a report in The Australian says.
That’s bye-bye to the print editions of The Age and the Sydney Morning Herald.
Instead, says an analysis from Macquarie, Fairfax should deliver its content via e-readers such as Apple’s iPad which could boost earnings from the two papers to $55m — $5m more than the bank’s 2010 forecast.
Some of the figures were revised lower by Macquarie after the initial report, including the amount by which earnings could be boosted. The original estimate was $103m, which was lowered to $55m.
Well, gotta say, it’s hard work to produce good quality content so I don’t have a problem with them charging for their hard work.
Check out what that old fox (and content king) Rupert Murdoch has to say about on the subject.
