Need to find out the demographic profile of visitors to your website? Here is a free tool that enables you to predict demographics. So for my example above I entered an “after shave” query. Not surprisingly, more male than females are interested in after shave.
Why is this helpful? It gives me insights into how my website should look to appeal to the appropriate demographic and potentially too how my copy should be constructed. (If you’ve ever read the Mars/Venus books, you’ll have heard that men and women talk different languages.)
So that’s for product categories, but I can also check websites. For example, I’ve entered a URL query for car sales. Not surprisingly, more men frequent the website than women. This is important because it tells you quite quickly if your website it appealing to the right gender.
The tool predicts a user’s age, gender, and other demographic information, based on their online behavior, such as what queries they search online and what web sites they visit. It lets merchants learn more about their customers.
How to use the Demographics Prediction Tool.
It’s simple to use. Just type a query or a Web address (URL), select Query or URL, and then click Go.
Query examples: real estate, after shave, cars, perfume, baby names.
URL examples: http://www.carsales.com.au, http://www.news.com.au, http://www.yourdomain.com.au
So if you want to find out who is visiting you, you know where to go.
Related Posts: Online Strategy: Measuring Sales Orientation.
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