Is your business overrun by trolls?
Businesses attract two types of customers – they get those sent from heaven that pay full price, snap up new products early and generate nice healthy profit.
Then businesses get stuck with trolls that suck all their energy, drain that profit and turn a perfectly respectful day into a miserable one.
The troll is going to argue about the price, exasperate staff with their endless rants, grizzles and whines, return purchases and demand their money back. To add to the insult, they buy your product back when it finally goes on sale, load it onto eBay and flog it for a profit. (That’s the same profit they stole from you.)
Sound familiar? Then put a plan into gear to dump the trolls starting today.
How to Dump Unprofitable Customers.
- Start by identifying who they are. You can do this through sales records and demographic data. Check your databases to figure out who is profitable and who isn’t.
- To lure high-spenders, stock more merchandise and provide better service. To get rid of the parasites, cut back on promotions, remove them from mailing lists and stop any sales tactics that tend to attract them.
- Put your end-of-line or overstock items online yourself. At least this way, any profit to be made can be deposited into your account.
If the Best Buy experience is anything to go by, dumping trolls from your business means your sales gains will be running at nearly double those of your stores that don’t implement the same strategy.
