Posts tagged as:

Advertising

The Best TVC Around Right Now

by Fiona on September 5, 2010

Bookmark It

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How to Use Glyphius.

by Fiona on August 6, 2010

I don’t know if you can still get Glyphius. I’ve got a copy of the 2007 software. I made this video awhile back and thought I’d share. I think the software is pretty good, even if its a little old now. Anyway, if anyone is interested, this is how you use it. If you’re interested [...]

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TV Commercials Still Best

by Fiona on August 5, 2010

A recent Microsoft Advertising study on reaching the multiscreen consumer found TV ads were still seen most positively. Respondents were 10 percentage points more likely to notice ads regularly on TV vs. on the computer, 22 percentage points more likely to say they are fun to watch, and 13 points more likely to say they [...]

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UK Alcohol Advertising Clampdown Imminent

by Fiona on January 8, 2010

Alcohol advertising clampdown is imminent in the UK. While MPs stop short of a total ban, pricing strategy has caught their attention.

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Racist or nothing to worry about?

by Fiona on January 7, 2010

KFC Ad: Racist or nothing to worry about? Offensive or a storm in a teacup. Watch the ad and decide for yourself.

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Broadcasters gain concessions in new TV code

by Fiona on December 22, 2009

Broadcasters gain concessions in new TV code which relaxes the rules about content and adds advertising time slots to free-to-air TV.

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Yahoo! and Microsoft seal search deal

by Fiona on December 9, 2009

Search engines: Yahoo! and Microsoft seal 10 year search deal, subject to regulatory approval in the US and Europe.

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Michael Jackson: This Is It (and why it will work). Michael Jackson’s This Is It looks set to be bigger than Ben Hur. What did Sony do and what can you learn from it? Find out here.

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How to be front page news in Melbourne.

by Fiona on September 23, 2009

Publicity: How to be front page news in Melbourne Australia. From the ridiculous to the sublime, we’ve seen it all make the front page of Australia’s biggest selling newspaper.

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Advertising Gets Personal on Facebook.

by Fiona on September 20, 2009

Social Media: Advertising Gets Personal on Facebook.

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