Rumour is doing the rounds that Australia’s Channel 7 Network is looking to squeeze another $10 million out of the AFL grand final replay on Saturday.
Last Saturday, Channel 7′s audience was estimated to reach 2.76 million nationally.
The result, a draw, required a replay rather than an allowance for time on, a rule that has received mixed, and largely negative, reaction from the Australian public and other sports affected by the decision.
Despite this, it is expected that a large TV audience will watch the replay and club ticket allocations are sold out.
For every five minutes of advertising, Channel 7 will earn around $1 million. A 30 second slot will cost advertisers up to $100,000 according to a seasoned media buyer.
Under the terms of the AFL agreement between Channels 7 and 10, the windfall is all Channel 7′s since the deal for Channel’s 10 and 7 means each channel can broadcast the grand final in alternate years.
Ten is focusing on the Commonwealth Games which is itself controversial due to the state of construction and security in India. Ten’s coverage is due to begin on Sunday evening.
Spending by advertisers increased by more than expected in the first half of calendar 2010, a survey of advertising executives finds.
Advertising expenditure rose 6.8 per cent in the first six months of 2010, Starcom MediaVest Group’s half-year update to its annual Media Futures survey found.
The result was better than the 5.3 per cent increase tipped at the start of the year.
The survey, conducted by Roy Morgan, also found that 45 per cent of national advertisers experienced a year-on-year increase in expenditure during the first half of calendar 2010, compared with the prior corresponding period.
The respondents said they expected advertising expenditure would rise 6.4 per cent in the second half of calendar 2010.
Companies worldwide will spend nearly half a trillion dollars on advertising this year.
But spending that money wisely is more of a challenge now than ever before because of the changes brought about by the growing importance of digital media.
According to its latest Global Media Intelligence Report, eMarketer found that there will be a 12 per cent growth this year alone, with investment in video advertising boosting the amount which is spent on online marketing.
“The global advertising and media industry has been going through massive changes in recent years, between the inexorable shift from traditional to digital channels and a recession that damaged markets around the world” says eMarketer.
The “Global Media Intelligence Report” provides insight into many trends, large and small, and raises questions that may prove important for marketers in coming years. Continue Reading
AUSTRALIA’S advertising industry has enjoyed a welcome boost, with half-yearly figures released this week showing the industry’s revenue up 9.6 per cent across the board, compared with the same period last year.
The figures, released yesterday by the Commercial Economic Advisory Service of Australia (CEASA), showed total spending on advertising of $6.718 billion for the six months to the end of June.
The biggest winners were metropolitan television, up by 20.2 per cent, and online, up by 19.3 per cent.
The federal election, in which Labor spent just over $15 million and the Liberals’ $13.7 million on media advertising, was a partial driver of the strong figures.
But analysts said the figures were more a reflection of the advertising industry still being in ”catch-up mode” after the recession in the industry.
Britain’s Advertising Standards Authority (ASA) has upheld complaints about an ice-cream company’s magazine ad featuring a pregnant nun, ordering that it not be published again.
The print advertisement by Antonio Federici, published in The Lady and Grazia in June, featured a heavily pregnant nun eating from a tub of ice-cream, accompanied by the slogan “immaculately conceived”.
The ad was part of its “ice-cream is our religion” campaign.
Some Catholics are said to have found it offensive, the UK advertising standards board agreed and banned it.
Quite right, too.
That should please the Catholics.
You’d think the UK Ad Standards Board would feel satisfied at a job well done.
And the company, the recipient of all this free global publicity, should be happiest of all.
All this attention, that hasn’t cost a cent, has saved them a fortune in future advertising fees.
Editor’s Note: Some mornings you wake up at the crossroads. The draft of this particular post has sat in my site since February this year (don’t ask me why since there is no decent explanation). Today, I decided I needed to either publish it or delete it, so I clicked “publish”. I hope you enjoy it.
When it comes to the US Super Bowl, the action off the pitch is as exciting as the clashes on it. The halftime entertainment at Super Bowl XLIV featured The Who, while advertisers forked out more than $3m for a 30 second slot. No wonder the ads are so good.
I don’t know if you can still get Glyphius. I’ve got a copy of the 2007 software. I made this video awhile back and thought I’d share. I think the software is pretty good, even if its a little old now.
Anyway, if anyone is interested, this is how you use it.
If you’re interested in ad writing help, MSN Adlabs also has a tool. You can try MSN Ad text Writer here.
A recent Microsoft Advertising study on reaching the multiscreen consumer found TV ads were still seen most positively.
Respondents were 10 percentage points more likely to notice ads regularly on TV vs. on the computer, 22 percentage points more likely to say they are fun to watch, and 13 points more likely to say they are more meaningful and relevant.
On the flip side, ads viewed on a computer were seen as more annoying and less noticeable—both of which applied even more strongly to ads viewed on a smartphone. Continue Reading
