Posts tagged as:

Brand

Here is  NOT definitive list of really DUMB things you can do to kill your VIRAL campaign before it even goes viral but feel free to add to the list through the comments. 1. Get caught flogging. A flog is a fake blog. You know, the sort where your company (or your agency) buys the [...]

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Tiger caught by the tale.

by Fiona on December 13, 2009

Branding: Tiger is caught by the tale. Tiger Woods dumped by Proctor and Gamble. Other brands reconsidering support.

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OM (Friggin’) G, what’s the world coming to?

by Fiona on December 11, 2009

OM (Friggin’) G, what’s the world coming to? Thomas the Tank Engine is sexist? Get a life people.

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Global Warming: Grassroots Protesting

by Fiona on December 9, 2009

Global Warming: Grassroots Protesting, Minnesotans for Global Warming. Foot-tapping stuff related to global warming.

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Tony Abbott: The brand

by Fiona on December 7, 2009

Tony Abbott, the brand behind the Liberal Party Opposition. Larrikin or Mad Monk? Reckless or strategic? Australian politics has found a challenger brand.

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Michael Jackson: This Is It (and why it will work). Michael Jackson’s This Is It looks set to be bigger than Ben Hur. What did Sony do and what can you learn from it? Find out here.

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McDonalds: Should they sue or shut up?

by Fiona on October 15, 2009

McDonalds: Should they sue or shut up? Notorious prankster David Thorne causes great ruffles under the golden arches. Now what should McDonalds do?

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25 Seriously Embarrassing Marketing Blunders.

by Fiona on September 23, 2009

Marketing: 25 Seriously Embarrassing Marketing Blunders. Hot on the heels of 7 Extremely Unfortunate Domain Names is 25 seriously embarrassing marketing blunders.

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Proctor & Gamble Will Invoke Your Heart

by Fiona on September 18, 2009

Procter & Gamble, the world’s largest consumer products company, has announced a new business strategy that will invoke your heart. Right.

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1 and 2 character domains up for grabs.

by Fiona on September 17, 2009

Domain Names: 1 and 2 character domains up for grabs. Neustar has the rights to sell off 1 and 2 character domain names – but you’ve only got until the end of September to be part of it.

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