by Fiona on August 6, 2010
Here is NOT definitive list of really DUMB things you can do to kill your VIRAL campaign before it even goes viral but feel free to add to the list through the comments. 1. Get caught flogging. A flog is a fake blog. You know, the sort where your company (or your agency) buys the [...]
by Fiona on December 13, 2009
Branding: Tiger is caught by the tale. Tiger Woods dumped by Proctor and Gamble. Other brands reconsidering support.
by Fiona on December 11, 2009
OM (Friggin’) G, what’s the world coming to? Thomas the Tank Engine is sexist? Get a life people.
by Fiona on December 9, 2009
Global Warming: Grassroots Protesting, Minnesotans for Global Warming. Foot-tapping stuff related to global warming.
by Fiona on December 7, 2009
Tony Abbott, the brand behind the Liberal Party Opposition. Larrikin or Mad Monk? Reckless or strategic? Australian politics has found a challenger brand.
by Fiona on October 27, 2009
Michael Jackson: This Is It (and why it will work). Michael Jackson’s This Is It looks set to be bigger than Ben Hur. What did Sony do and what can you learn from it? Find out here.
by Fiona on October 15, 2009
McDonalds: Should they sue or shut up? Notorious prankster David Thorne causes great ruffles under the golden arches. Now what should McDonalds do?
by Fiona on September 23, 2009
Marketing: 25 Seriously Embarrassing Marketing Blunders. Hot on the heels of 7 Extremely Unfortunate Domain Names is 25 seriously embarrassing marketing blunders.
by Fiona on September 18, 2009
Procter & Gamble, the world’s largest consumer products company, has announced a new business strategy that will invoke your heart. Right.
by Fiona on September 17, 2009
Domain Names: 1 and 2 character domains up for grabs. Neustar has the rights to sell off 1 and 2 character domain names – but you’ve only got until the end of September to be part of it.