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Here is NOT definitive list of really DUMB things you can do to kill your VIRAL campaign before it even goes viral but feel free to add to the list through the comments. 1. Get caught flogging. A flog is a fake blog. You know, the sort where your company (or your agency) buys the [...]
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I don’t know if you can still get Glyphius. I’ve got a copy of the 2007 software. I made this video awhile back and thought I’d share. I think the software is pretty good, even if its a little old now. Anyway, if anyone is interested, this is how you use it. If you’re interested [...]
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Auto brands: End of the road for Saab? Saab is for sale, but finding a buyer is proving tough for a brand that’s lost money for 8 years running.
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Branding: Tiger is caught by the tale. Tiger Woods dumped by Proctor and Gamble. Other brands reconsidering support.
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OM (Friggin’) G, what’s the world coming to? Thomas the Tank Engine is sexist? Get a life people.
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Global Warming: Grassroots Protesting, Minnesotans for Global Warming. Foot-tapping stuff related to global warming.
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Tony Abbott, the brand behind the Liberal Party Opposition. Larrikin or Mad Monk? Reckless or strategic? Australian politics has found a challenger brand.
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Michael Jackson: This Is It (and why it will work). Michael Jackson’s This Is It looks set to be bigger than Ben Hur. What did Sony do and what can you learn from it? Find out here.
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McDonalds: Should they sue or shut up? Notorious prankster David Thorne causes great ruffles under the golden arches. Now what should McDonalds do?
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Marketing: 25 Seriously Embarrassing Marketing Blunders. Hot on the heels of 7 Extremely Unfortunate Domain Names is 25 seriously embarrassing marketing blunders.
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