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Case Studies

Bye, Bye The Age, So Long SMH

by Fiona on August 6, 2010

FAIRFAX Media should axe its Melbourne and Sydney daily print editions and focus on e-readers and online to boost earnings, a report in The Australian says. That’s bye-bye to the print editions of The Age and the Sydney Morning Herald. Instead, says an analysis from Macquarie, Fairfax should deliver its content via e-readers such as [...]

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Apple: Another Opportunity for Leadership

by Fiona on January 8, 2010

MICROSOFT chief executive Steve Ballmer previewed several tablet-style computers at the International Consumer Electronics Show in Las Vegas yesterday, but the anticipated launch of an Apple tablet-slayer did not eventuate. Microsoft confirmed partnerships with manufacturers including Pegatron, Archos and HP, and Mr Ballmer briefly demonstrated the HP slate prototype, which will run the Windows 7 [...]

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Racist or nothing to worry about?

by Fiona on January 7, 2010

KFC Ad: Racist or nothing to worry about? Offensive or a storm in a teacup. Watch the ad and decide for yourself.

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Auto brands: End of the road for Saab?

by Fiona on January 3, 2010

Auto brands: End of the road for Saab? Saab is for sale, but finding a buyer is proving tough for a brand that’s lost money for 8 years running.

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Avatar: Marketing a Global Movie.

by Fiona on January 3, 2010

Avatar: Marketing a Global Movie. Like all of Hollywood, Fox and its partners know their survival depends on dominating global movie markets.

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Apple not to blame for iPod hearing loss

by Fiona on December 31, 2009

Apple not to blame for iPod hearing loss says UK Judge – a signal that consumers are responsible for what they do.

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Social Media: Eurostar learns the hard way.

by Fiona on December 22, 2009

Social Media: Eurostar learns the hard way. Twitter shares the news long before the mainstream media do.

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OM (Friggin’) G, what’s the world coming to?

by Fiona on December 11, 2009

OM (Friggin’) G, what’s the world coming to? Thomas the Tank Engine is sexist? Get a life people.

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Michael Jackson: This Is It (and why it will work). Michael Jackson’s This Is It looks set to be bigger than Ben Hur. What did Sony do and what can you learn from it? Find out here.

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Proctor & Gamble Will Invoke Your Heart

by Fiona on September 18, 2009

Procter & Gamble, the world’s largest consumer products company, has announced a new business strategy that will invoke your heart. Right.

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