I am NOT Maverick Marketing Sydney

What can anyone say about these lyrics?

Fun fun fun fun (repeated over and over)
Party and Party and Party and Party
It’s Friday, Friday, getting down on Friday…

And then, I’m saving the best for last (drum roll please…)

Yesterday was Thursday… Today it is Friday
Tomorrow is Saturday… And Sunday comes afterward.

AND WE LIKE THIS STUFF?

Bookmark It

A NEW survey reveals Virgin Atlantic has the most attractive flight attendants with 53 percent of those surveyed picking Virgin’s “red hotties.

According to the survey of 1000 people by the Business Travel and Meetings Show (BTMS), Virgin Atlantic scooped the pool for the most attractive cabin crew.

Qantas didn’t rate a mention. Read more at News.

Bookmark It

Myspace, once a leader in social networking before the ascendancy of Facebook, is trading its social networking focus to target the music, celebrities, movies, television, and games that Gen-Y’ers love the most.

The company announced on Wednesday that it is launching a beta site that will be based on this shifted focus.

Continue Reading

Bookmark It

For a $2 fee (using Premium SMS), you too could be in the know, as Lleyton and Bec Hewitt announced the name of their newborn daughter to their fans.

(By the way, it’s Ava Sydney Hewitt, according to the SMH.)

So if you wanted to discover their secret, all you needed to do was cough up $2.

In return you received a text message that said “We’ve finally decided on a name for Mia & Cruz’s baby sister.”

Photo shoots, New Idea covers, OK magazine and now Premium SMS.

Hmm, that’s Aussie celeb style, for ya. All class.

More at the Sydney Morning Herald.

UPDATE

This from 4bc…

Bookmark It

A major milestone was reached for Sir Richard Branson’s Virgin Galactic service during the weekend, as the maverick entrepreneur inched closer to realising his dream to launch the world’s first commercial space-liner.

As Virgin Galactic’s SpaceShipTwo landed after its first solo glide flight, told reporters that he expects the first test flight into space will happen within the next 12 months.

“There are a number of quite big deals on the way to getting commercial space travel to become a reality and this was a very big step. We now know that the space ship glides. We know that it can be dropped safely from the mother ship and that it can land safely.”

The SpaceShipTwo is intended for tourists taking suborbital trips and Branson hopes to bring his family on board the first flight into space, expecting this will be possible within 18 months to two years.

The latest milestone was recorded for the premiere of National Geographic Channel’s (NGC) highly anticipated four-part series, Virgin Galactic.

Bookmark It

HEADING INTO its third weekend, “Avatar’’ had already earned more than $250 million at the US box office and more than $475 million overseas.

According to the Los Angeles Times, the cost of making and marketing this magnum opus from “Titanic’’ director James Cameron was $430 million, though some have suggested $500 million.

Either way, this state-of-the-art blockbuster about an evil 22d-century corporation raping a pure, utopian planet is turning a healthy profit, with DVDs, action figures, books, video games, and sequels still to come.

Predictably, most US media chatter focuses on the film’s domestic market, with barely a mention of its receipts in France ($25.8 million), Russia ($13.8 million), Germany ($12 million), and more than 90 other countries.
Continue Reading

Bookmark It

Playing up on your wife doesn’t pay.

That’s a tough lesson for brand Tiger Woods, rename Cheetah Woods, to learn the hard way.

Hot on the heels of Accenture, Gillette and others, AT&T has joined the crowd, severing its ties with the golfing pro, joining a growing list of marketers distancing themselves from the golfer amid the public furor surrounding allegations of his infidelities.

“We are ending our sponsorship agreement with Tiger Woods and wish him well in the future,” said a spokesman for AT&T on Thursday.

AT&T’s relationship with Mr. Woods began more than five years ago when the telecommunications company started sponsoring Tiger Jam, an annual star-studded concert that is the biggest fund-raiser for the Tiger Woods Foundation.

That contract gave AT&T the right to have Mr. Woods conduct golf clinics for its customers, according to two people familiar with the matter.

The phone giant further expanded its relationship with the golfer in February to include having its corporate logo—a blue and white sphere—appear on Mr. Woods’s golf bag.
Continue Reading

Bookmark It

Proctor & Gamble is betting that backing away from Tiger Woods is the right thing to do.

Gillette, a major sponsor of Woods and a P&G brand, indicated it will limit the ads the golfer appears in as he turns attention to his personal life.

Woods said in a statement he is taking an indefinite leave from professional golf to work on his marriage and heal his troubled family.

This is in addition to Accenture dumping the golfing star amidst the scandal, pulling the plug on its £12 million advertising deal.
Continue Reading

Bookmark It

What are the elements that will likely make This Is It bigger than Ben Hur? Like every successful marketing campaign, there are formulas to follow. Lets take a brief look at the ones used here.

The Two-Week Window.
“It’s only on for two weeks” the ads screams out to me. No mention of extensing the deadline or putting the film onto DVD. My heart skips a beat. Gosh, I’d better grab tickets. I feel the sense of urgency.

The Advance Sales.
“Gosh” I think aloud. “Tickets are about to go on sale. The good ones will be snapped up if I don’t move quickly.” I wasn’t the only one that believed the same. So far, since the Sept. 27 American on-sale date, there have been reports of 1,600 advance sellouts.
Continue Reading

Bookmark It

It’s such a relief to know that I’m not the only one who thinks so.

Lyrics
I want to tell you all a story ’bout a Harper Valley widow wife
Who had a teenage daughter that attended Harper Valley Junior High
Well her daughter came home one afternoon and didn’t even stop to play
And she said, “Mama, I’ve got a note here from the Harper Valley PTA”

Well the note says “Mrs. Johnson, you’re wearing your dresses way too high
It’s been reported you’ve been drinkin’ and a runnin’ round with men and goin’ wild
Now we don’t believe you ought to be a bringin’ up your little girl this way”
And it was signed by the Secretary, Harper Valley PTA

Well it happened that the PTA was gonna meet that very afternoon
And boy, were they surprised as Mrs. Johnson wore her miniskirt into the room
And as she walked up to the blackboard I can still recall the word she had to say
She said “I’d like to address this meeting of the Harper Valley PTA

Now there’s Bobby Taylor sittin’ there and seven times he’s asked me for a date
And Mrs. Taylor sure seems to use a lot of ice whenever he’s away
And Mr. Baker can you tell us why your secretary had to leave this town
And shouldn’t widow Jones be told to keep her window shades all pulled completely down

Now Mr. Harper couldn’t be here ’cause he’s stayed too long in Kelly’s bar again
And if you smell Shirley Thompson’s breath you’ll find she’s had a little nip of gin
And then you have the nerve to tell me as a mother you think that I ain’t fit
Well this is just a little Peyton Place and you’re all Harper Valley hypocrites.”

Now I wouldn’t put you on because it really did, it happened just this way
That day my Mama socked it to the Harper Valley PTA
That day my Mama socked it to ‘em at the Harper Valley PTA

Bookmark It