Myspace, once a leader in social networking before the ascendancy of Facebook, is trading its social networking focus to target the music, celebrities, movies, television, and games that Gen-Y’ers love the most.
The company announced on Wednesday that it is launching a beta site that will be based on this shifted focus.
A major milestone was reached for Sir Richard Branson’s Virgin Galactic service during the weekend, as the maverick entrepreneur inched closer to realising his dream to launch the world’s first commercial space-liner.
As Virgin Galactic’s SpaceShipTwo landed after its first solo glide flight, told reporters that he expects the first test flight into space will happen within the next 12 months.
“There are a number of quite big deals on the way to getting commercial space travel to become a reality and this was a very big step. We now know that the space ship glides. We know that it can be dropped safely from the mother ship and that it can land safely.”
The SpaceShipTwo is intended for tourists taking suborbital trips and Branson hopes to bring his family on board the first flight into space, expecting this will be possible within 18 months to two years.
The latest milestone was recorded for the premiere of National Geographic Channel’s (NGC) highly anticipated four-part series, Virgin Galactic.
HEADING INTO its third weekend, “Avatar’’ had already earned more than $250 million at the US box office and more than $475 million overseas.
According to the Los Angeles Times, the cost of making and marketing this magnum opus from “Titanic’’ director James Cameron was $430 million, though some have suggested $500 million.
Either way, this state-of-the-art blockbuster about an evil 22d-century corporation raping a pure, utopian planet is turning a healthy profit, with DVDs, action figures, books, video games, and sequels still to come.
Predictably, most US media chatter focuses on the film’s domestic market, with barely a mention of its receipts in France ($25.8 million), Russia ($13.8 million), Germany ($12 million), and more than 90 other countries. Continue Reading
That’s a tough lesson for brand Tiger Woods, rename Cheetah Woods, to learn the hard way.
Hot on the heels of Accenture, Gillette and others, AT&T has joined the crowd, severing its ties with the golfing pro, joining a growing list of marketers distancing themselves from the golfer amid the public furor surrounding allegations of his infidelities.
“We are ending our sponsorship agreement with Tiger Woods and wish him well in the future,” said a spokesman for AT&T on Thursday.
AT&T’s relationship with Mr. Woods began more than five years ago when the telecommunications company started sponsoring Tiger Jam, an annual star-studded concert that is the biggest fund-raiser for the Tiger Woods Foundation.
That contract gave AT&T the right to have Mr. Woods conduct golf clinics for its customers, according to two people familiar with the matter.
The phone giant further expanded its relationship with the golfer in February to include having its corporate logo—a blue and white sphere—appear on Mr. Woods’s golf bag. Continue Reading
What are the elements that will likely make This Is Itbigger thanBen Hur? Like every successful marketing campaign, there are formulas to follow. Lets take a brief look at the ones used here.
The Two-Week Window.
“It’s only on for two weeks” the ads screams out to me. No mention of extensing the deadline or putting the film onto DVD. My heart skips a beat. Gosh, I’d better grab tickets. I feel the sense of urgency.
The Advance Sales.
“Gosh” I think aloud. “Tickets are about to go on sale. The good ones will be snapped up if I don’t move quickly.” I wasn’t the only one that believed the same. So far, since the Sept. 27 American on-sale date, there have been reports of 1,600 advance sellouts. Continue Reading
It’s such a relief to know that I’m not the only one who thinks so.
I want to tell you all a story ’bout a Harper Valley widow wife
Who had a teenage daughter that attended Harper Valley Junior High
Well her daughter came home one afternoon and didn’t even stop to play
And she said, “Mama, I’ve got a note here from the Harper Valley PTA”
Well the note says “Mrs. Johnson, you’re wearing your dresses way too high
It’s been reported you’ve been drinkin’ and a runnin’ round with men and goin’ wild
Now we don’t believe you ought to be a bringin’ up your little girl this way”
And it was signed by the Secretary, Harper Valley PTA
Well it happened that the PTA was gonna meet that very afternoon
And boy, were they surprised as Mrs. Johnson wore her miniskirt into the room
And as she walked up to the blackboard I can still recall the word she had to say
She said “I’d like to address this meeting of the Harper Valley PTA
Now there’s Bobby Taylor sittin’ there and seven times he’s asked me for a date
And Mrs. Taylor sure seems to use a lot of ice whenever he’s away
And Mr. Baker can you tell us why your secretary had to leave this town
And shouldn’t widow Jones be told to keep her window shades all pulled completely down
Now Mr. Harper couldn’t be here ’cause he’s stayed too long in Kelly’s bar again
And if you smell Shirley Thompson’s breath you’ll find she’s had a little nip of gin
And then you have the nerve to tell me as a mother you think that I ain’t fit
Well this is just a little Peyton Place and you’re all Harper Valley hypocrites.”
Now I wouldn’t put you on because it really did, it happened just this way
That day my Mama socked it to the Harper Valley PTA
That day my Mama socked it to ‘em at the Harper Valley PTA