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Research

TV Commercials Still Best

by Fiona on August 5, 2010

A recent Microsoft Advertising study on reaching the multiscreen consumer found TV ads were still seen most positively. Respondents were 10 percentage points more likely to notice ads regularly on TV vs. on the computer, 22 percentage points more likely to say they are fun to watch, and 13 points more likely to say they [...]

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Aussies give up Sex before Internet.

by Fiona on September 20, 2009

Aussies give up Sex before Internet: Seven out of 10 Victorians said they would rather give up their partner than their internet.

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Google Releases YouTube Research.

by Fiona on September 18, 2009

Google’s Releases Australian YouTube Research. See highlights here.

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