Posted on 16 August 2009. Tags: Internet, Retailing, Sales Conversion
Ok, so here is a great little idea for online retailers.
Cartfly is a type of portable store. It enables a retailer to set up, for free, a cartfly store which can then be embedded into your MySpace or Facebook page. (You can also add it to Friendster, Hi5, Perfspot, Blogger, Xanga, Piczo, Typepad and Tagworld.)
Cartfly charges 3% of each transaction – but there are no set up costs so if you don’t sell anything, they don’t charge you. (So be sure to add enough margin to cover the 3% you’ll hand over to cartfly.)
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Posted in Internet
Posted on 15 August 2009. Tags: How-To, Internet, Retailing, Sales Conversion
Selling online is not rocket science. Selling has been done for hundreds of years.
Way before this photo was taken, outside a store in 1912, people were selling, merchandising, swapping, trading and bickering with each other over price.
The same basic principles apply to selling – whether you operate a store in the bricks-and-mortar world or whether you are online.
You have to have a product to sell that is fit for its purpose, the customer has to believe they need or want it, and the sales rep’s job is to convince that customer that they should buy from his or her company.
In this series of posts, I’m going to talk about online selling. In this post, I’m going to cover off some simple principles that you need to get right from the start.
After that, we’ll take a look at some of the techniques that you can adopt from the world’s finest online retailers, such as Amazon, and apply to your own store. But first to the basics.
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Posted in Internet
Posted on 03 August 2009. Tags: Marketing Strategy, Retailing
Although different to no-frills brands, but price-driven nevertheless, are brands such as Bunnings or JB Hi-Fi . These companies retail branded goods, but do it more cheaply than anyone else by deploying a specialist retail model which means they stock deeply into product categories, such as hardware. (At the opposite end of the spectrum are businesses that have a broad focus such as department stores that stock a wide, but small, range of product, typical of a department store such as Australia’s David Jones or Myer.)
The model is dependent upon the retailer sourcing products for the lowest possible cost, before on-selling them at the lowest possible price.
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Posted in Marketing Strategy
