THE growing importance of online video to Australian advertisers, and the dominance of YouTube, have been highlighted in a report on video viewing.
Four out of five online Australians
(81 per cent), or 10.7 million people,
watched videos online in July, with almost a billion (970 million) videos viewed that month.
The average viewer watched more than seven hours of video, meaning that Australians’ use of online video rivals the time they spend on social networking site Facebook, which has riven above eight hours a month.
The 539 million videos viewed on Google-owned sites accounted for more than half (55.5 per cent) of all views, and 99 per cent of these were watched on YouTube.
The figures, supplied by US-headquartered online measurement firm comScore, appear to support the Interactive Advertising Bureau’s belief that the $25 million advertisers spent to advertise in online videos last financial year – a figure that does not include YouTube’s revenues – is dramatically understated.
FAIRFAX Media should axe its Melbourne and Sydney daily print editions and focus on e-readers and online to boost earnings, a report in The Australian says.
Instead, says an analysis from Macquarie, Fairfax should deliver its content via e-readers such as Apple’s iPad which could boost earnings from the two papers to $55m — $5m more than the bank’s 2010 forecast.
Some of the figures were revised lower by Macquarie after the initial report, including the amount by which earnings could be boosted. The original estimate was $103m, which was lowered to $55m.
Well, gotta say, it’s hard work to produce good quality content so I don’t have a problem with them charging for their hard work.
Check out what that old fox (and content king) Rupert Murdoch has to say about on the subject.
I don’t know if you can still get Glyphius. I’ve got a copy of the 2007 software. I made this video awhile back and thought I’d share. I think the software is pretty good, even if its a little old now.
Anyway, if anyone is interested, this is how you use it.
If you’re interested in ad writing help, MSN Adlabs also has a tool. You can try MSN Ad text Writer here.
HEADING INTO its third weekend, “Avatar’’ had already earned more than $250 million at the US box office and more than $475 million overseas.
According to the Los Angeles Times, the cost of making and marketing this magnum opus from “Titanic’’ director James Cameron was $430 million, though some have suggested $500 million.
Either way, this state-of-the-art blockbuster about an evil 22d-century corporation raping a pure, utopian planet is turning a healthy profit, with DVDs, action figures, books, video games, and sequels still to come.
Predictably, most US media chatter focuses on the film’s domestic market, with barely a mention of its receipts in France ($25.8 million), Russia ($13.8 million), Germany ($12 million), and more than 90 other countries. Continue Reading
I can confirm that Santa Claus will depart the North Pole at 6pm Australian time tonight.
Check out the wonderful work of Santa Claus and the mighty team at Norad.
A little bit about Norad…
For more than 50 years, NORAD and its predecessor, the Continental Air Defense Command (CONAD) have tracked Santa’s Christmas Eve flight.
The tradition began in 1955 after a Colorado Springs-based Sears Roebuck & Co. advertisement for children to call Santa misprinted the telephone number. Instead of reaching Santa, the phone number put kids through to the CONAD Commander-in-Chief’s operations “hotline.” The Director of Operations at the time, Colonel Harry Shoup, had his staff check the radar for indications of Santa making his way south from the North Pole. Children who called were given updates on his location, and a tradition was born.
In 1958, the governments of Canada and the United States created a bi-national air defense command for North America called the North American Aerospace Defense Command, also known as NORAD, which then took on the tradition of tracking Santa.
Since that time, NORAD men, women, family and friends have selflessly volunteered their time to personally respond to Christmas Eve phone calls and emails from children. In addition, we now track Santa using the internet. Last year, millions of people who wanted to know Santa’s whereabouts visited the NORAD Tracks Santa website.
Finally, media from all over the world rely on NORAD as a trusted source to provide Christmas Eve updates on Santa’s journey.
In Memory of Colonel (Retired) Harry Shoup, USAF
NORAD’s First Santa Tracker
September 29, 1917 – March 14, 2009
RIP Harry. What you started is a truly wonderful thing for children all over the world.
THE growing importance of online video to Australian advertisers, and the dominance of YouTube, have been highlighted in a report on video viewing.
