I am NOT Maverick Marketing Sydney

What can anyone say about these lyrics?

Fun fun fun fun (repeated over and over)
Party and Party and Party and Party
It’s Friday, Friday, getting down on Friday…

And then, I’m saving the best for last (drum roll please…)

Yesterday was Thursday… Today it is Friday
Tomorrow is Saturday… And Sunday comes afterward.

AND WE LIKE THIS STUFF?

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It’s been a busy time for Cathy Cruz Marrero, who has shot to YouTube fame for texting on her phone, while not actually paying any attention to where she is headed, before spectacularly tumbling head-first into a Pennsylvania shopping mall fountain.

According to the NY Daily Times, the 49-year-old took to the media this week to let everyone know how embarrassed she was, even though only a handful people even knew it was her before she appeared on TV. Now she’s thinking she’ll sue the mall, although it seems her past has created a bit of a fly in the ointment.

After attracting attention to herself by appearing on ABC’s morning show, Cathy (with lawyer in tow) spent the next few hours in court for a status hearing on charges of five felony counts, including theft by deception and receiving stolen property.

It turns out, Cathy is accused of using a credit card belonging to a work colleague, without permission of course, to rack up $5,000 worth of merchandise debt from Target and a jewelry shop.

According to ABC, Cathy has a colourful past, convicted for theft five times (four of them retail theft) in New York between 1997 and 1999, and once for retail theft in York County in 1999. She also received 12 months of probation after being convicted of a hit-and-run charge in 2009.

I’m thinking she probably needs the money.

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THE growing importance of online video to Australian advertisers, and the dominance of YouTube, have been highlighted in a report on video viewing.

Four out of five online Australians
(81 per cent), or 10.7 million people,
watched videos online in July, with almost a billion (970 million) videos viewed that month.

The average viewer watched more than seven hours of video, meaning that Australians’ use of online video rivals the time they spend on social networking site Facebook, which has riven above eight hours a month.

The 539 million videos viewed on Google-owned sites accounted for more than half (55.5 per cent) of all views, and 99 per cent of these were watched on YouTube.

The figures, supplied by US-headquartered online measurement firm comScore, appear to support the Interactive Advertising Bureau’s belief that the $25 million advertisers spent to advertise in online videos last financial year – a figure that does not include YouTube’s revenues – is dramatically understated.

More at The Australian.

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Here is the latest YouTube smash hit.

Baby Ethan reaches close to the 28 million views mark… for laughing.

WHAT ELSE?

Hey, check out these other YouTube posts…

• Who’s Big? Fred’s BIG

or maybe you’d like to view

• One of my favourite TVCs around right now.

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